SETUP YOUR ONLINE & OFFLINE MARKETING INFRASTRUCTURE TO

GENERATE A CONSISTENT STREAM OF HIGHLY PROFITABLE & HIGHLY DESIRABLE, QUALITY LEADS

( WITHOUT HAVING TO BE A MARKETING 'GURU' OR BREAK THE BANK! )

DO YOU RELY ON WORD OF MOUTH FOR WORK?

DO YOU HAVE ROLLERCOASTER CASHFLOW FROM INCONSISTENT JOBS?

ARE YOU ALWAYS DEALING WITH DIFFICULT, SLOW PAYING CLIENTS?

Marketing (aka finding and attracting more leads) is without a doubt the most misunderstood function within any trade business.

To the large majority, marketing is something that is just used to get a business’s name out into the market through vehicle decals, creating social media accounts for the sake of it, and slapping together a generic website, all in the hope of attracting some extra work to the business.

This 'half-assed' approach delivers little results (certainly not a consistent flow of profitable leads) and in turn, most trade business owners don't see the importance of getting marketing right because it "doesn't work".

"Why would I need to spend time focusing on this? If I just do a good enough job people will 'refer' me..."

This is an incredibly dangerous mindset. Why?

Effective marketing is the most sure-fire approach to consistently keep your business full of not only more work, but also higher quality work.

Without it, you’ll more than likely end up fighting for any work that comes your way, working for any customer – at any price – just to win the job. Not having the freedom to pick and choose who YOU actually want to work with, being price pressured and fighting with competitors to be the lowest in the barrel arguing over pennies.

TRY LEVERAGING

180+

TOOLS, TEMPLATES & STRATEGIES!

TRY LEVERAGING 180+ TOOLS, TEMPLATES & STRATEGIES!

Information on marketing is everywhere. Could you spend years and tens of thousands of dollars learning all of it yourself? Sure. But why do that when you can gain an immediate unfair advantage over your competition... right now. 

While your competitors learn through the school of hard knocks, spending countless amounts of time, money and energy on marketing (without the guarantee of even getting any real results), you can leverage a team of industry experts with the exact tools, templates and strategies necessary to dominate your market.

You don't have to be an expert or a guru... you just have to take on board our advice.


BUT WHAT DO WE KNOW ABOUT MARKETING?


  • We've attracted tens-of-millions of dollars worth of work over the last 5 years in both our clients and our own trade businesses.
  • We've helped our clients get the attention of, and win work from dream clients such as AV Jennings, QM Properties, etc. that were previously unattainable.
  • Our clients have been cold called and invited to bid on some of the largest projects in Brisbane like Cross River Rail, Queens Wharf, etc.
  • We've helped our clients turn some of their key past customers into loyal, raving fans, where they ONLY use their services.
  • We took a perceived 'backyard' business to being positioned as an industry authority and market leader within 5 months.
  • Using a single strategy of ours, our client won over $660,000 worth of work from a dream client in just 5 days (with millions of dollars of additional work locked in since!).
  • We've helped a start-up electrical contractor get on the tender list of some key developers throughout Queensland.
  • We've completely rebranded multiple businesses (from names, logos, messaging, proposals, etc.), enabling them to reach more desirable target markets.
  • Through a single campaign, we generated 30+ 5-star Google reviews in under 24 hours for our client.
  • We've effectively branded our client's businesses and developed their core messaging, leaving their competitors confused, behind and left trying to play catch up in fear of losing market share.

HOW? WE TURBOCHARGED THEIR BUSINESSES WITH RELENTLESS FOCUS ON A FEW KEY STRATEGIES ACROSS:

BAITING

[bait-ing] verb

1. The mix of online & offline marketing strategies used to attract new leads to a business.


  • Nail Your Sweet Spot
  • Define Your Ideal Customer
  • Develop A Clear Job Criterion
  • Craft Your Core Messaging
  • Cement Your Market Position
  • Communicate Your Brand
  • Nail Customer Experience
  • Build Your Reputation
  • Engineer Your Irresistible Offer
  • Leverage Lead Generation Magnets
  • Build A Website That Converts
  • Use Incentive-Based Marketing
  • Understand Google Analytics
  • Leverage Google My Business
  • Master Social Media
  • Analyse Your Competitors
  • Retarget Leads (Google, Email, etc.)
  • Nail Company Presentation
  • Master The Email Fundamentals
  • Build A Capability Statement
  • Harness Vehicle Decals
  • Improve Phone Etiquette
  • Use Strategic Site Signage
  • Leverage Sponsorship

HUNTING

[hunt-ing] verb

1. The mix of online & offline marketing strategies used to directly target dream customers.


  • Hunt Down Your Dream Clients
  • Implement Randomised Follow Ups
  • Harness The Power Of Gift Giving
  • Stay Top Of Mind
  • Master the Paper Salesman
  • Leverage Lumpy Mail
  • Land New Business Introductions
  • Utilise Low Value Job Packages
  • Utilise High Value Project Packages
  • Conduct Mass Flyer Drops
  • Build Your Hunting Offer
  • Master The LinkedIn Hunting System
  • Maximise Instagram Hunting
  • Leverage Email Hunting

FARMING

[farm-ing] verb

1. The mix of online & offline marketing strategies used to maximise and leverage your existing relationships and customers.


  • Understand & Increase Client Lifetime Value
  • Build A Client Database
  • Leverage A Client Referral System
  • Setup Referral Partnerships
  • Harness The Power Of Community Referrals
  • Maximise Prospect Referrals
  • Launch A Reactivation Campaign
  • Farm Through Social Media
  • Form Strategic Alliances
  • Utilise Email Farming
  • Implement A Facebook Farming System
  • Strengthen Your Network
  • Build Your Farming Program
  • Tap Into Existing Client Lists
  • Leverage A Client Loyalty Program
  • Have Service Reminders

SOME QUESTIONS TO ASK YOURSELF...

CONVERSION-FOCUSED WEBSITE


Do you have a conversion-focused website? Or was it something that was just slapped together with little marketing due-diligence? Do you have separate landing pages for the different services that you offer? Are you showcasing loads of proof & credibility that inspires confidence in your prospects?

ONLINE MARKETING MACHINE


Do you have an online marketing machine that actively drives high-quality leads to your website, all day, everyday? Do you have all the necessary components to make it work effectively? Are you actively tracking (down to the dollar) how much your leads are costing you and what your ROI is? 

IRRESISTIBLE OFFER


Do you have an offer so irresistible that would make your customers feel like a fool if they didn't take it up? Is this offer superior to all of your competitors, giving you a direct market advantage? Do you have guarantees/ risk reversals to remove your clients risk? Are you fighting your clients objections?

CLIENT LIFETIME VALUE


Do you know what the average lifetime value of your current & exisiting clients is to your business? Are you actively trying to maximise their lifetime value and frequency of purchase? Are you regularly contacting them with special offers to generate more work from them more often?

DREAM CLIENTS


Are you actively trying to find and win work from your dream clients? Do you have a strategy to target high lifetime value clients such as builders & property managers? Have you developed a job criterion to narrow your focus? Do you know who your ideal client is & what their pain points are? 

CLIENT DATABASE


Do you have a client database that stores all critical client information like contact details, job specific notes & past conversations? Do you actively keep this information up-to-date? Do you have a system in place to capture the contact information of leads to attract more work from new clients? 

INTERESTED IN WORKING WITH OUR TEAM?