You NEED to start asking dumb sales questions!
Do YOU want the ability to close more deals and land more sales?
Then you need to learn how to hand over control of the sales process to the prospect!
Too often, trade business owners tend to hijack the sales process, and sometimes even talk themselves out of a sale entirely.
They talk way too much, are too quick to make suggestions, and form WAY too many assumptions about the prospect and the problem they need solved…
Drop your pride.
You need stop assuming you know everything about your prospect and start asking some dumb questions.
By asking dumb questions, you really get to the heart of things, and the prospect begins to naturally pull themselves towards a purchase!
They start elaborating on what they actually want and begin to convince themselves on the sale – meaning LESS WORK for you!!
The goal of the sales process should be to understand your customer and what they want and ultimately help them achieve their goals!
So, listen to what they’re saying, repeat it back to them to show you’re listening and THEN provide your expert opinion (but don’t hijack the process!)
To avoid hijacking, implement some dumb questions.
Some great dumb questions are:
Make it your objective to slow down the process and ask AT LEAST 5 ‘dumb’ questions in your next sales pitch!
You never know what you’re going to get on the other side!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking for assistance with developing and/or optimising your sales process, click here to learn more about how our team can help!
