Now, discounting might sound like one of those things that's a good idea to increase the workflow coming into your (Read More)

Troy Larkham | Engineer & Trade Business Coach
How A 10% Discount Can Erode Your Profit By 500%!

When it comes to pricing, there can be a lot of confusion around what markup actually is and how it (Read More)

Troy Larkham | Engineer & Trade Business Coach
Markup Is ONLY A Tool To Help You Price For Profit

Raising your prices can be scary.What if you lose all my customers!?What if you don’t win any more jobs??What if (Read More)

Troy Larkham | Engineer & Trade Business Coach
Raise Your Prices And Let Cheap Customers Run For The Hills!

Discounts are stupid!Discounting may seem like a sure-fire way to turn heads and generate a crazy influx of leads into (Read More)

Troy Larkham | Engineer & Trade Business Coach
DISCOUNTS ARE NOT SMART… THEY ARE STUPID!

“What’s the going rate?”This is a question that comes up from tradesman all around the country, young and old. They all (Read More)

Troy Larkham | Engineer & Trade Business Coach
THERE IS NO SUCH THING AS THE GOING RATE!

Are you making the same pricing mistake that 80% of trade business owners make? Most trade business owners’ price their (Read More)

Troy Larkham | Engineer & Trade Business Coach
WHY YOU NEED TO STOP CONFUSING MARKUP WITH MARGIN!