DIGITAL MARKETING IS NOT MARKETING
More and more often now we're seeing people screaming ‘digital’ from the rooftops as if its a quick fix to all your business problems.
Stop!!
Stop listening to these people!
They're just noisy seagulls screaming for your attention.
Because it's also becoming more and more frequent that we're finding ourselves on the phone with trade business owners enquiring about our services after being seriously burnt working with companies who are pushing digital as the one and ONLY magic pill solution (we're talking -10K, -20K, -30K+ - ALL within very short periods of time)...
Yes digital marketing is critical and it’s impact is massive... but it’s not everything!
And the reality is that it's only a part of a much larger marketing pie.
Real and effective marketing THAT WORKS comes from a combination of multiple strategies - online AND offline! And, if anyone tries to tell you otherwise, it would be wise to be cautious moving forward with their services.
This means Baiting, Hunting, and Farming.
Baiting: Websites, Social Media, Lead Generation Magnets, Vehicle Wraps, Site Signage, SEO, Company Presentation, Sponsorship, Google My Business, Incentive-Based Marketing, etc.
Hunting: Lumpy Mail, Direct Response Advertising, Flyers & Door Hangers, Social Media Hunting, Follow Ups, Cold Calling, Sales Presentations, Strategic Corporate Gifting, Dream 100, etc.
Farming: Referral Partnerships, Networking Events, Business Groups, Incentivised Word Of Mouth, Social Media Farming, Email Marketing, Strategic Alliances, Reactivation Campaigns, etc.
Digital Marketing is NOT the ‘be-all-end-all’ marketing silver bullet solution that it’s sometimes made out to be...
It‘s simply just a critical slice of a much bigger marketing pie!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take your business to the next level, click here to learn more about how our team can help!
