Why Customer Happiness Is NOT Your Priority!

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Customer happiness is NOT your priority!

You probably think we’re mad right?!

“The customer should ALWAYS come first!”

“Always put the customer first, success will be yours!”

“When the customer comes first, the customer will last!”

While there is merit in that point…

The truth is, only focusing on the happiness of your customers is actually a HUGE mistake!

As the business owner, if you prioritise the happiness of your customers first and foremost…

Then the needs of your team can often get neglected!

Which means…

Morale will go down…

Loyalty will decline...

Team culture will erode…

People will leave… and

Customer experience will suffer...

Whereas, if you prioritise making your team happy, they're more likely to make sure your customers are happy...

It’s a win-win!

Golden Rule: Prioritise the happiness of your team before your customers!

Like Richard Branson, founder of Virgin Group, said...

“If you look after your staff, they’ll look after your customers. It’s that simple.”


If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next levelclick here to learn more about how our team can help!


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Troy Larkham | Engineer & Trade Business Coach

About the author

From being raised on a cattle farm, to running around the workshop of my families V8 Supercar race team, my upbringing was nothing short of unique. The cowboy-motorsport influence naturally...

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