A metric that we see WAY too many service-based contractors focus on, is the number of weeks that they’re booked out.
They’re proud of their 2, 3 or even 4-week backlog of jobs that keep piling up.
But this is a flawed ‘success’ metric.
Having your pipeline completely booked out weeks in advance might feel nice for you…
You've got certainty of workflow, you know the team will be busy and so on.
But you’re forgetting about that little thing we talk about all the time…
CUSTOMER EXPERIENCE.
If a customer has to wait 2, 3 or even 4 weeks before you can fit them in, then you’re providing them with a terrible experience.
And a terrible experience means terrible value!
Think about it...
When the car salesman says there’s going to be a 6 month wait on your vehicle… Are you happy?
Of course not!
So, STOP being proud of your 3-week back log and START focusing on striking a healthy balance between consistency of workflow AND delivering superior customer experience, so you can work with the best customers, on the best jobs, at the highest margins!
That’s what a truly successful business looks like.
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!
