In construction there are always going to be up and down cycles of work…
Sometimes the phone won’t stop ringing and you can’t keep up, and other times you’re left sitting around wondering what’s going on, waiting for things to ramp back up again…
Your job as a contractor is really to learn how to anticipate and avoid this rollercoaster workflow as best you can…
So, scroll down to read some actionable strategies that you can deploy to generate more work and fill your books quickly (without fronting large amounts of money)…
Strategy Number One: Make use of your database
Your customer list is one of the MOST valuable assets in your business.
The larger the list, the greater the opportunity!
Whether your list is made up of 100, 500, or 5,000 customers… you can send out limited time offers on your services, discounts on consultation or callout fees, special bonus offers, or simply remind people you exist and that you have some availabilities
With the right copy writing, you’ll get your jobs…
Strategy Number Two: Hammer social media
Next is social media… and just like your email offer, you can also run a similar style of advertisement across your social media accounts too!
Get it live on Facebook, place it in all your local Facebook community groups (at least 20+ groups if you're serious), put it on Instagram, LinkedIn, and don't forget about Google My Business!
Strategy Number Three: Follow up with customers
Next, I want to see you following up on existing/old quotes.
People get busy (including you) and sometimes all we need is a simple reminder to get a project going or to book in a job so pick up the phone and start dialling…
Similarly, you can ring past customers with the excuse of a warranty call! Let them know that their warranty is almost up on work that you’ve completed and see if they’d like to have you out to check on everything before it's too late…
Strategy Number Four: Leverage your network
After that you can start calling strategic alliances.
Now, if you don’t have any… you can start building them!
If you’re an electrician, get in touch with local plumbers, painters, carpenters, floor guys, landscapers, pool builders - you name it.
Your pitch can be as simple as, ‘Hey, I see you paint stuff, I wire stuff, I think we should know each other!’.
Build and leverage your LOCAL NETWORK!
If you’re finding yourself shy of work and opportunity, and you’re not sure what to do about it…
Now is the time to hustle, get yourself out there and in front of as many people as possible, and to use these strategies!
With the right level of effort, you’ll be fully booked in no time!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!
