Many contractors want to do more premium work, at more premium prices, for more premium clients.
But the question is often... how??
FIX YOUR BRANDING NARRATIVE.
You need to step into the shoes of exactly the type of dream client you want to attract in your business, and ask yourself...
What do they want to see?
Everything about your marketing needs to be about your ideal customer - NOT YOU.
So, does your current marketing reflect that?
Start by conducting a real and honest assessment of what message you’re currently conveying to your market, and decide whether it’s in alignment with who you’re trying to attract, or if you need to make some changes...
Take a detailed look at your:
- Website
- Social media
- Vehicle decals
- Uniforms
- Forms & documents
- Proposals
- Sales process & sales tools
- Behaviour (including staff)
- Offers & pricing
- Market messaging
- Customer experience
And also ask yourself the following...
If you were to put your business against the absolute best in your space/industry, on face value, who would you pick?
Because if its not you, then you have some work to do!
Don’t be caught out trying to attract premium clients with bland, generic, ‘nothing special’, cheap, and affordable marketing.
Spend the time to correct the narrative of your brand.
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!
