Jobs are great, sure…
But you want to know whats better?
CLIENTS.
Let me explain…
When a new lead comes in, most people see a new job.
They are happy and excited because they’re fixated on the potential dollar sign and workload that will follow.
The most successful contractors, however, see a new client.
They’re happy and excited because they’re fixating on the dollar sign, the workload, and the network... over the total lifetime value of acquiring the new client.
Which is an important distinction to make because this changes the way you approach the lead, the job, and the client.
You’ll find yourself going above and beyond and over delivering, providing an amazing experience, calling after to check in, and doing whatever you can to ensure that this client becomes a raving fan, and most importantly, a client for life.
It's not being short sighted chasing your own tail, constantly running around from job to job, and actually prioritising each client to ensure that whenever they need your services, you're the contractor who gets the call.
So, work to win more clients, not jobs.
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!
