Most contractors look at hiring all wrong…
They get busy and panic about not having enough staff to deliver the work…
They broadcast they’re hiring and put an ad on seek and social media…
They pray that a few ‘half decent’ candidates apply for the job…
STOP BEING REACTIVE.
Reactive means rushed, and you’re more likely to drop the standard, not qualify applicants very well, turn a blind eye to any red flags, and end up in a bit of a ‘best of a bad bunch’ scenario…
Instead, be proactive, and look for applicants all year round, not just a limited 2-week bracket.
This will give a much larger 52 week window, allowing a much larger pool of potential candidates…
This means an evergreen approach where every single month (minimum) you’re actively advertising your culture and career opportunities in your business, just as you market to attract great clients.
Success attracts the best.
Think motorsport…
Top drivers, engineers and mechanics want to operate under the best teams on pit lane, because it puts them in the best position for winning, which is something A-players love to do!
So, become a magnet that attracts talent!
Have the best culture, the best image, the best reputation, opportunities for growth and of course quality marketing that actively shows this all off!
Your goal should be to build a brand so good that top talent can’t ignore you...
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!
