Marketing is a big topic of discussion for the trades, and certainly one with a lot of moving parts…
The better you market, the more work, the more opportunities, the more profit, and greater chance of success, right?
But a lot of contractors don’t really understand how to best market, what to say or do, or where to even start… so they make one of the
biggest marketing sins in existence!
They drop their pants and quite literally... work for free!!
By offering all kinds of questionable ‘offers’…
No job too small
Will beat any written quote
$0 Call out fee
No weekend rates
15% OFF if you book online
FREE materials (serious...)
10% OFF on Wednesdays
$150 OFF your next job
10% Senior’s discount
All in the hope of attracting more leads, filling the calander, and staying busy...
But after all the different discounts and favours... you’re practically working for practice!!
Which does very little for the profitability of your business, and absolutely nothing for the dignity, respect, and perceived value of your industry.
Instead aim to...
Be different from others.
Create risk reversals.
Communicate clear value.
Market to the right audience.
Take the online space seriously.
Market weekly no matter what.
Stand by your pricing.
Never, ever, EVER discount.
Not market to ‘budget buyers’.
Never assume people know how good you are... Market like your next meal depends on it!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take their business to the next level, click here to learn more about how our team can help!