Do you want some low hanging ‘money making’ fruit to pick?
Then let me introduce to you... the travelling billboard!
Getting your vehicles wrapped is one of the most cost effective AND over-looked marketing strategies that any trade business can deploy... and if you haven't already, then you need to get your vehicles wrapped ASAP.
Here’s 3 reasons why!
REASON NUMBER 1: Brand awareness
The single greatest obstacle in marketing for any trade business is getting people to actually know your business exists.
So, reason one for getting your vehicle ‘lettered’ up is simply, more people need to know who you are.
Think about it... in your local area, how many people are there living around you? How many people are in your direct sphere of influence? Your community?
5,000? 10,000? 15,000? 20,000?
You might be shopping, parked, driving around, getting fuel, at the park, taking your kids to school or parked at their soccer game every weekend...
You have to do these things anyway, so you might as well get MASSIVE eyeballs on your business while you do it!
Having this showcase piece will extend your reach dramatically!
REASON NUMBER 2: Brand building
The second reason is simply to help build your brand.
Physical brand awareness WILL help compliment what you’re doing online with your social media, website, emails, shirts and uniforms, forms, documents and proposals and so on...
It brings EVERYTHING together and helps you build a brand that people in your area are 100% familiar with.
It literally boosts your credibility, professionalism, perceived value of your service AND commitment to your business.
All incredibly important elements to boosting your work flow and ultimately building your business!
REASON NUMBER 3: Cost-effective marketing
The third reason is that this is an extremely low-cost marketing tactic.
Whatever the initial investment, you’ll only pay that once (bonus points for financing…) and it will continue to give to you over and over and over.
It’s an ad campaign that will last forever.
Imagine your impressions over, 1 year, 2 years, 5 years, or 10!
When my dad was running his air-conditioning business, on the drive home from getting his first vehicle wrapped - sitting in traffic - he literally got a phone call and won a job purely from the new wrap... which ended up even paying for the entire cost to do it in the first place!!
So for all you out there that have been flying under the radar, that are struggling to get the phone to ring more, who don’t want to showcase to the world that you’re a business owner…
Get your vehicles wrapped.
Don’t be short-sighted and just fixate on the up front expense.
Hire a true designer and take that next step, and get your signage.
And when you do, while you're at it, assess ALL of your branding.
Look at where you are strong and most importantly, look at where you’re lacking across your business!
Because it might just be a time to update, re-vamp, re-charge and re-fresh a whole range of things.
So, if you haven't already, get your vehicles wrapped.
You won’t regret it.
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take your business to the next level through help with your marketing, click here to learn more about how our team can help!
