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Let me tell you a story…

The dodo bird inhabited the island of Mauritus in the Indian ocean, where it lived undisturbed for so long that it lost its need and ability to fly.

It nested on the ground and ate fruits that had fallen from the trees.

There were no mammals on island, just a range of other bird species.

Then in 1505, the island became a popular stopover for ships trading spices.

Weighing up to 20kg, the dodo bird was an easy source of fresh meat for the sailors.

That was, however, until the last dodo was eaten in early 1681…

So, what does the dodo story have to do with your trade business?

Just like the dodo, you’ve likely operated relatively undisturbed since the GFC in 2007/08…

But now the pandemic has hit, and our whole business environment has changed.

2020 changed EVERYTHING for most, some did okay, some even did WELL! 

But now it's 2021, and things aren't too different... and as a business owner, you have a choice to either keep operating the same old way…

  • Limited beliefs and mindset
  • No clear and certain goals or direction
  • Not pricing accurately for the right margins
  • Poor or non-existent sales process
  • No structure
  • Not understanding your numbers
  • Lack of consistent and profitable jobs
  • Relying purely on word of mouth or ‘hipages’ for shitty leads
  • Not tracking, measuring, reviewing and actually USING your financial information
  • Lack of working onsite or office systems and processes
  • Putting up with the same team problems

Or evolve to see your business not only survive, but thrive when others around you become extinct.

A lot of trade business owners aren't doing what they need to be doing to stay relevant, stay active, and stay alive.

And just like the dodo, they are losing their ability to 'fly'.

The truth is, there’s only a very small percentage of trade business owners who actually create the lifestyle and financial freedom that they set out to achieve in the first place.

What is the BIGGEST difference between those who succeed and those who don’t?

Those who succeed leverage the knowledge and guidance from experts around them.

Going it alone, will only get you so far.

You need a great team around you. PERIOD.

Not only your trade field guys and your admin team, I’m talking about TRUSTED professional advisors as well.

A team that is outside your ‘arena’ of day-to-day operations, but in YOUR corner… watching, observing and only a call away for help when you have to handle a difficult situation.

Your own personal coaches!

Working with a specialist team is about structuring your business for profitability, growth and resilience, so you as the business owner, can sleep peacefully at night. A full 8 hours. And take EXTRA holidays without the worry.

Being there. Being AWAKE! Fully showing up in your life… Actually, taking a moment to stop thinking about work and being present in the moment. A feeling of being stress free.

When was the last time you felt like that?

Being able to wake up every morning with the comfort and surety in knowing exactly what actions you need to take for your business to SUCCEED.

If you don’t have your pricing or numbers sorted; if you don't have WORKING onsite systems or office systems; if you don’t have a CONSISTENT stream of profitable jobs; if you’re struggling to hire the RIGHT team OR get them working productively (and the list goes on), then you are going to get stuck...

Stuck struggling to grow and achieve the lifestyle that you likely went into business for in the first place!

Running your trade business doesn’t have to be a constant battle, struggling to juggle everything and feeling like you aren’t on top of it all.

Without help, you know you're going to be STUCK doing long hours, burning the candle at both ends, feeling overwhelmed, over-worked and underpaid.

With our help, you will be amazed at how quickly we can make you more money, get back your time and build a business that works for you...

If you are SERIOUS about achieving Trade Business Success – I invite you to leverage our team.

In the famous words of Charles Darwin, “It’s not the strongest of the species that survives, nor the most intelligent… it is the one that is most adaptable to change.”

Make 2021 your year.

Take action and make a change.

Don’t be a dodo.

If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking for assistance with developing your business, click here to learn more about how our team can help!


Bayley Peachey | Accountant & Trade Business Coach

About the author

Growing up in a family full of tradesman and accountants with a business savvy father, my childhood involved heavy machinery, dirty overalls and years of hand’s on insight into the family business. Being fast paced and dynamic in...


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