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There are thousands of trade contractors all across Australia.

Some successful, and some not…

It can be so easy to compare your business to others and feel frustrated that you’re not getting the same results that they are.

What are they doing differently!?

Why do they seem so lucky!??

How are they killing it right now??

There are likely many answers to those questions, however, one thing is for certain, there is ONE fundamental similarity across ALL successful trade business owners, and that’s clarity and focus!

Every successful trade business owner has absolute clarity and focus on:

  1. 1
    Where they are currently;
  2. 2
    Where they want to be; and
  3. 3
    Their strategic plan to get from where they are now, to where they want to be.

Because success is not a product of hope…

That’s just NOT how it works!

“Without a clear destination in mind and a clear roadmap to get there, how do you know where you’re driving or why you’re even driving in the first place?”

Running a trade business can be busy work.

There are a million things to do and not enough hours in the day to do them… but failing to have clarity on where you are, where you want to go and how you’re going to get there leaves you running your business without any clear direction…

And sadly, it’s for this reason that statistics show that by age 65, out of every 100 trade business owners, 1 will be independently wealthy, 4 will be financially secure, 24 will be working out of necessity, 40 will require welfare and the remaining 31 will have passed away.

And is exactly the reason why – before anything else – we want to ensure that you have complete clarity on where you are now and where you want to be in future, so that moving forward, you can piece together a strategic roadmap on how you plan on getting there, and have laser like focus when it comes to execution!

So, ask yourself, what do you actually want?

To make more profit? Build your wealth? Buy a jet ski, boat or whatever other toys are on the bucket list? Take more holidays? Work less hours? Spend more time with your family? Have less stress? Buy investment properties? Have financial freedom? Be an industry leader? Dominate the local market?

Whatever it may be, get clear!

Before anything else, you MUST have complete clarity on why you’re in business.

What do you want out of all this?

Get clear on your overall life and business objectives, the things you actually want to achieve… Do you know what they are, are they written down?

According to the Construction Financial Management Association, trade businesses with written goals, targets and strategic plans achieve 33% higher profits than those without – largely because making more profit is a conscious decision, just like having a winning trade business is a conscious decision.

Without an idea of why you’re in business and where you want to be, you have no foundation to guide your decision-making process and you have no target to aim for, so how do you know if you’re winning?

You’re reacting on the spot to whatever comes your way instead of setting a direction, working towards specific goals, controlling the business and measuring progress along the way to ensure that you are working towards the outcomes that you actually want!

If you’re in a partnership, discuss and evaluate each other’s personal and business goals and see where they align and more important where they don’t.

Not everyone wants to achieve the same things or even wants to head in the same direction, but it’s critical that everyone is on the same page. This is important to address now rather than later to avoid arguments and disputes down the track!

The same goes with your team. If you have employees, everyone needs to be made aware of where you’re planning to take the company and what your goals are. Transparency can be very powerful. With everyone aligned and on the same page, looking in the same direction – working towards the same goals… incredible things happen.

We’re NOT telling you that you have to develop a detailed, long-term 50-page business plan that will just sit on your shelf, collect dust and never be opened or looked at again.

We ARE telling you to get clear on where you are now, where you want to go, and how you plan to get there – as simple as that.

Get clear. Write it all down. Build a plan and execute!

Clarity and laser like focus will be the secret source hidden behind your success.

If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take your business to the next level, click here to learn more about how our team can help!


Bayley Peachey | Accountant & Trade Business Coach

About the author

Growing up in a family full of tradesman and accountants with a business savvy father, my childhood involved heavy machinery, dirty overalls and years of hand’s on insight into the family business. Being fast paced and dynamic in...


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