Don’t Automate 100% Of Your Sales Process!

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We're accelerating towards an automated world...

And the same is happening in the world of business too!

With a rapidly growing number of software options out there that are becoming more and more powerful by the day, we're seeing more and more trade businesses embrace this automated future!

Now, while automation is FANTASTIC for streamlining processes within your business and maximising your operational efficiency...

It's critical that you don't strive to become 100% automated... ESPECIALLY in your sales process!

At the end of the day, your customers are your most important asset...

Without them, there are no sales...

And without sales, you have no business!

This means that your business needs to be fundamentally structured as 'customer-centric'.

Everything your business does needs to be 100% focused on providing a great experience and service FOR THE CUSTOMER!

So, while yes, you should look to automate and streamline a lot of those tedious, manual functions in your sales process...

It's critical that you're still delivering those critical 'high touch points' in the sales process at a 'person to person' level.

These are the times in the sales process when you have the best opportunity to make the greatest impact with your customer!

So, the last thing you want to do is remove these customer touch points in an attempt to streamline your sales process!

It's hard to be customer-centric and provide an exceptional customer experience if all the customer is ever dealing with is a technology and software-focused business interface...

At the end of the day, people like to deal with people.

So, make sure you ALWAYS keep that person-to-person element in your sales process!

Now, in saying all this, it means that today, you're actually presented with a unique opportunity moving forward...

As the world moves towards total automation and 100% software/ technology interfaces, you have an opportunity to differentiate yourself MASSIVELY by not only keeping these 'high touch points' the customer experiences... but actually strengthening them!

If you focus on providing massive value and impact at these human points of contact in your sales process, you will dominate in the automation age of business!

Some food for thought.

If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take your business to the next levelclick here to learn more about how our team can help!


Troy Larkham | Engineer & Trade Business Coach

About the author

From being raised on a cattle farm, to running around the workshop of my families V8 Supercar race team, my upbringing was nothing short of unique. The cowboy-motorsport influence naturally...


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