LEADS, LEADS, LEADS!!
In today’s frantic fight for attention, more so now than ever, trade business owners want LEADS, and they want them NOW!
Leads to fill their pipeline and keep them busy, and hopefully… profitable!
But here’s a little secret that all these ‘pop up’ digital marketing agencies don’t like to share...
It doesn’t matter how many leads you flood your business with if your conversion rate is ????
What do I mean by this?
Well for every 10 leads that you and your business come into contact with,
How many actually convert into high quality paying customers?
Often times trade business owners are so flat out in their day-to-day that they rarely take the time to stop, slow things down for a second, and actually look at this number!
And this is a BIG problem…
Because if you don’t know how well you're converting, how do you know if you need to improve?
If you’re bringing in 10 leads but only converting 2 (a 20% conversion rate),
There are likely some serious gaps in your sales process that need immediate plugging…
So, your problem isn’t leads, it’s conversion!
And that insight only comes from transparency of how you're performing...
So, remember, as the owner and leader of your business,
It is YOUR responsibility to ensure that you and your critical team members can actually SELL.
And for many, this might mean a reality check on their conversion rates…
Because what good are more leads, if you can’t do anything with them?
So, today's tip, take a look at your own conversion rates, and make the call on whether or not that figure needs to be higher!
Now, if you want a custom sales process that will enable you to quickly qualify and weed out tyre kickers, close more dream customers at a premium price, and ultimately allow you to earn more money while working LESS...
Click here to book in a call.
I'd be happy to chat about how we can BOOST your conversion rate!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking to take your business to the next level, click here to learn more about how our team can help!