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Do you want to be completely inundated and overwhelmed with new leads flowing into your business left, right and centre?

Now, you might be thinking…

“Woah, hang on, why the hell would I want that!?”

So, I’ll elaborate.

It doesn’t matter who you are, in life, you’ll always have problems – that’s just a fact!

But the goal should always be to have BETTER problems!

Because I don’t know about you, but I would much rather have to deal with the problem of too many leads than be on the other end of the spectrum…

With no leads, no sales, no jobs… wondering how you’re going to pay your bills, feed your kids and change your financial situation.

A direct result of little emphasis and focus on marketing.

Something that as trade business coaches, the team here at Trade Business Success and I see far too often…

Marketing MUST be made a priority – because without marketing and leads – everything stops!

To boost your lead flow, you have to be willing to do what it takes!

And what it’s going to take is RELENTLESS focus on what we call baiting, hunting and farming.

BAITING: Check your image

  • Is your logo up to date?
  • Uniforms fresh?
  • Website set up to convert?
  • Social media platforms optimised?
  • Do you have strong content, irresistible offers and good copy writing?
  • Are you actively growing your audience?
  • Vehicles wrapped?
  • Site signage being used?
  • Do you have lead generation magnets?
  • People photos and videos?
  • Testimonials?
  • Do you have Google My Business?
  • Strong branding?

HUNTING: Get in their face!

  • Are you actively using LinkedIn connections?
  • Sending direct messages?
  • Making sales calls?
  • Sending email proposals?
  • Launching flyer campaigns?
  • Staying top of mind?
  • Following up?
  • Sending capability statements?
  • Leveraging Giftology?
  • Setting up in person meetings?
  • Utilising lumpy mail?
  • Attending ideal client networking events?

FARMING: Maximise your existing relationships!

  • Are you farming your social media followers?
  • Building your email list?
  • Setting up a formalised referral system with clients and partners?
  • Launching a Google review campaign?
  • Organising lunch with top clients?
  • Sending appreciation gifts?
  • Advertising special back end offers?
  • Making warranty calls?
  • Sending out company updates & newsletters?

Imagine the compounding interest and the potential flow of leads from these three marketing angels.

Baiting will attract new customers.

Hunting will directly target dream customers, and

Farming will maximise your existing relationships.

Pick a starting point, find the necessary help, and execute.

If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking for assistance with developing your marketing infrastructure, click here to learn more about how our team can help!


Bayley Peachey | Accountant & Trade Business Coach

About the author

Growing up in a family full of tradesman and accountants with a business savvy father, my childhood involved heavy machinery, dirty overalls and years of hand’s on insight into the family business. Being fast paced and dynamic in...


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