Running a trade business can, at times, be BUSY work… there’s no arguing that!
With so many things to stay on top of on any given day… phone calls, putting together quotes, running your team, managing jobs, working on the tools, invoicing etc. it’s easy to overlook certain areas of the business.
One of those areas is your image.
When was the last time you checked the overall presentation of your business?
And I mean REALLY checked it!
It’s often something that gets sorted when you first start your business, but as the years go on, you forget to update or keep it looking fresh.
As a result, A LOT of trade businesses out there are running around with run down images.
This could be costing them BIG time.
One of the most effective ways to get someone who has never heard of you to know, like and trust you is through showcasing professionalism both online AND offline!
This is leveraging the idea of perception.
Perception is one of the most powerful marketing assets you have. How do you want you and your business to be perceived?
People will make judgements and assumptions from the outside looking in. This is human nature. And you only get one chance to make a good first impression.
So, check your image! Is it up to date? Professional? Congruent across everything you do?
Are you actually being perceived how you want to be perceived in the market?
If you want to win more work, generate more referrals, solidify your brand and portray your business in the best light possible – ALWAYS showcase professionalism! So, if you haven’t checked your image recently, use the following list to get you started!
When you and your team begin to look and act like professionals, you begin to work like professionals, and results will likely follow.
This list doesn’t cover everything, but it does give you a great starting point to go from – and hopefully, gets you thinking about how you want your business to be portrayed, and whether or not your current image is in alignment with what you want people to see!
If you're an electrician, plumber, painter, carpenter, or any other trade business owner who is looking for assistance with developing your marketing infrastructure, click here to learn more about how our team can help!